On October 21, local time in the UK, the reporter visited the British vape market and found that the sales of the “2+10” series of vape products in the British market are generally poor. At the same time, the sales of nicotine bag products are rising rapidly.
“2+10” products: fewer terminal brands do not have price advantages
At the Dortmund Tobacco Exhibition that ended not long ago, the reporter found that the new disposable “2+10” products appeared frequently, including Mo Ke, Jinjia, Zhuo Lineng, VOOM and other brands. All launched “2+10” products at the exhibition. Exhibitors said that “2+10” products not only meet the standards of the EU Tobacco Products Directive (TPD), but also meet the needs of the European market.
However, through visiting the British market, it was observed that although the British market is also promoting “2+10” products, the common brands at retail terminals are limited to ELFBAR, LOSTMARY, IVG and SKE, and “2+10” products of other brands are very rare.
Among them, although the “2+10” products of ELFBAR and LOSTMARY have been put on the shelves, the store clerk said that their sales are generally poor. The reporter found that some stores are promoting these products; IVG’s “2+10” products have relatively good sales, but the brand’s 2 in1 products have poor sales, and the overall market performance is still weak.
In addition, although Titan 10K, a product of the Titan brand, has outdoor advertising support, it was learned from the vape store that its sales have not improved, which may be related to the fact that its new products have just been put on the shelves.
Nicotine pouch sales grow rapidly, and gray-gate large-mouth products sell well
The reporter also noticed that nicotine pouch products present a completely different picture in the UK market, especially the brand VELO. Some retail store staff said that it is not only popular among young and middle-aged people, but also has better sales at night than during the day.
In addition, the large-mouth products of the vape brand FUMOT have a high shelf rate in London stores. Their convenience and price advantages make them more popular in the market; the sales of gray-gate large-mouth products of other brands are also good, showing consumers’ preference for such products.
Recent observations of the UK market show that the traditional “2+10” series of vape products have been cold in sales, while the sales of nicotine pouch products have shown a rapid growth trend.
For this trend, as a brand committed to providing safe and high-quality vape products, Veehoo vapes continue to pay attention to market trends and continuously optimize product strategies to meet user needs.
In terms of “2+10” products, Veehoo vapes focus on research and development innovation, ensure that products comply with relevant regulations and standards, and pay attention to user experience. Although the “2+10” products have been somewhat coldly received in the market, Veehoo will continue to strive to provide diversified choices to meet users’ different needs for vapes.
At the same time, with the rapid growth of nicotine bag products in the UK market, Veehoo will also pay close attention to this trend. Veehoo understands consumers’ demand for different forms of nicotine products and will make corresponding adjustments in product research and development to ensure that it can provide users with more choices and maintain competitiveness.
In the highly competitive vape market, Veehoo will continue to adhere to the principles of safety and high quality, and is committed to providing users with products that suit their tastes and preferences. At the same time, it will pay attention to market changes and flexibly adjust strategies to meet user needs and bring users a better smoking experience.
Tags: UK vape market trends，UK “2+10” vapes，veehoo vape