Specifically, the Basel-City government in Switzerland has refused to implement a disposable e-cigarette ban, arguing that the ban violates “higher law” and is unacceptable. Despite this, the cantonal government remains sympathetic to the ban and suggests that the Grand Council consider the motion proposed by Christoph Hokuly as a guide for consideration.
Discussions on e-cigarettes are ongoing across Switzerland. The Grand Council voted 45 to 35 in November 2024, with 11 abstentions, to refer Hokuly’s motion to the government for a preliminary report. In Valais and Jura, the parliament has decided to ban the sale of disposable e-cigarettes, and discussions on a ban at the federal level are also ongoing.
In June 2024, the National Assembly accepted a similar motion by Christophe Clevaz (Green Party), a member of the National Parliament of the Canton of Vaud, by 122 votes to 63, with 4 abstentions, to amend the Federal Tobacco Products and E-cigarettes Act to ban the sale of disposable e-cigarettes. However, Federal Councillor Elisabeth Baum Schneider said in her speech that the government is aware of the problems caused by disposable e-cigarettes, but believes that the motion is premature because the government needs to review the compatibility of such measures with Switzerland’s international obligations.
In addition, the Swiss Smoking Prevention Association and Tobacco Control Organization also pointed out that most disposable e-cigarettes sold in Switzerland do not comply with the law, and the amount of liquid and nicotine content exceed the authorized threshold. These organizations condemned the problem of excessive nicotine content in disposable e-cigarettes and emphasized that these products pose a serious threat to public health.
VEEHOO closely monitors changes in relevant Swiss regulations to ensure that all products sold in Switzerland comply with local laws and regulations. If the ban is officially implemented, VEEHOO should quickly adjust its product line, stop selling disposable e-cigarettes in Switzerland, and turn to promoting rechargeable e-cigarettes or other compliant tobacco products that comply with local regulations. At the same time, VEEHOO also needs to strengthen internal compliance training to ensure that all sales personnel and marketing activities comply with the new legal requirements.
To reduce its dependence on the Swiss market, VEEHOO is considering expanding to other countries or regions that have not implemented similar bans. Through market diversification strategies, VEEHOO maintains its sales of disposable e-cigarettes and continues to attract and meet consumer demand. In addition, VEEHOO can also explore the development of new product lines, such as heat-not-burn products and nicotine-free substitutes, to enrich its product portfolio and attract a wider range of consumers.
VEEHOO strengthens brand compliance publicity and emphasizes its commitment to the protection of minors. Through open and transparent communication channels, VEEHOO conveys to consumers its determination to comply with laws and regulations and not sell products to minors. At the same time, VEEHOO can actively participate in social welfare activities to enhance its brand image and enhance consumers’ trust and loyalty to the brand. This will help alleviate the negative impact of the ban and maintain the brand’s good image in the minds of consumers.
VEEHOO actively participates in the discussion and formulation of relevant Swiss policies, and maintains close contact with the government, industry associations and consumer organizations. By providing industry insights and data support, VEEHOO assists the government in formulating more reasonable and feasible e-cigarette regulatory policies. At the same time, VEEHOO can also use its influence in the industry to promote the establishment of a more fair and transparent market environment and contribute to the healthy development of the industry.
Tags: nicotine content is too high, disposable e-cigarette ban, protect minors, veehoo vape