In recent years, the Korean e-cigarette market has shown structural changes driven by policy regulation and consumer demand. Although the sales of traditional tobacco products have continued to decline due to price increases and increased health awareness, e-cigarettes, especially synthetic nicotine products, have grown against the trend. Data show that South Korea’s e-cigarette sales increased by 25% year-on-year, of which synthetic nicotine products accounted for more than 97%. In this trend, brands represented by VEEHOO have become the focus of the industry through technological innovation, compliant operations and precise market strategies.
Since the South Korean government significantly increased traditional tobacco taxes in 2014, traditional cigarette sales have fallen by 23.7% compared with the same period of the year, but e-cigarettes have gradually emerged as substitutes. Data from 2024 show that the e-cigarette smoking rate in South Korea has risen to 8.7%, while the traditional tobacco use rate has dropped to 18.9%. In addition, strict smoking bans in public places and health promotion have further promoted the popularity of e-cigarettes.
Synthetic nicotine has become the mainstream in the Korean market due to its higher safety and fewer regulatory restrictions. At present, synthetic nicotine products account for more than 97%, a trend consistent with the global market demand for low-risk tobacco alternatives. For example, some brands have attracted health-conscious consumers by optimizing nicotine release technology and reducing harmful substance residues.
VEEHOO stands out in the Korean market with its intelligent atomization technology and multi-scenario adaptation design. Its product line covers disposable e-cigarettes, rechargeable devices and customized cartridges to meet the needs of different users. For example, the “D series” launched by VEEHOO adopts a screen-free design, is compact and supports multiple flavors, and is deeply favored by young consumers.
Faced with South Korea’s strict e-cigarette regulation (such as the nicotine content limit implemented in 2023), VEEHOO ensures the legal circulation of its products through full-process compliance certification (including KC certification and FDA filing). At the same time, the brand actively participates in local industry exhibitions in South Korea (such as the 2024 Seoul E-Cigarette Expo), strengthens cooperation with channel dealers, and expands its offline retail network.
VEEHOO emphasizes the concept of “harm reduction and smoking replacement”. Its products use food-grade e-liquid and medical-grade ceramic atomization core to reduce the release of harmful substances. In addition, the brand has successfully attracted middle- and high-end users who pay attention to health by cooperating with KOLs through social media to promote the concept of “smoke-free life”.
Although the Korean e-cigarette market has great potential, companies still need to deal with policy uncertainties and public health disputes. For example, in 2024, the Korean Centers for Disease Control and Prevention pointed out that the increase in the use of e-cigarettes may bring the risk of nicotine addiction, especially among young people. In response, VEEHOO strengthens its social responsibility through age verification systems and educational publicity, such as marking health warnings on packaging and launching nicotine-free product lines.
In the future, as platforms such as the Korean E-Cigarette Expo promote industry exchanges and consumers continue to demand innovative products, VEEHOO is expected to further consolidate its market position through technology iteration (such as smart temperature control, biometrics) and global layout (such as expanding the Southeast Asian market).
The rapid growth of the Korean e-cigarette market is not only a reflection of consumption upgrading, but also the result of technology and policy game. With precise market insights and innovative practices, VEEHOO has not only become a benchmark brand in the field of synthetic nicotine, but also provided the industry with a “healthy, compliant, and technological” development model. In the future, how to achieve a balance between regulation and demand will be the key to its continued growth.
Tags: medical-grade ceramic atomizer core, food-grade e-liquid, synthetic nicotine e-cigarette, veehoo vape