In recent years, the traditional tobacco industry is undergoing a profound change. Against the backdrop of continued tightening of global tobacco control policies and increasing consumer health awareness, new tobacco products (Next Generation Products, NGP) are gradually becoming a new outlet for industry development. Recently, Korea Tobacco Company (KT&G) announced that it will fully accelerate overseas expansion, especially focusing on the heat-not-burn products and e-cigarette markets, and further promote the company’s business structure from traditional to innovative upgrades. This trend not only reflects the global trend of industry transformation, but also provides a broad development stage and strategic opportunities for high-quality companies represented by the VEEHOO e-cigarette brand.
As the largest tobacco company in South Korea, KT&G has accumulated overseas layout for many years. Faced with the shrinking global cigarette market, KT&G has long shifted its focus from traditional tobacco to new products. In 2024, its heat-not-burn product “lil” grew rapidly in many countries, driving its overseas revenue to a record high. KT&G’s latest strategy shows that by 2030, the company plans to increase the proportion of overseas sales of new tobacco products to more than 60%, further expanding its influence in Europe, the United States, the Middle East and Southeast Asian markets.
In line with this, many countries (such as the United Kingdom, Germany, Vietnam, etc.) are gradually forming a clear regulatory framework for new tobacco products such as e-cigarettes. This not only creates a growth environment for legal and compliant brands, but also gradually eliminates the low-quality, unregulated gray market.
According to international research organization Statista, the global new tobacco product market will exceed US$98 billion in 2025, with e-cigarette products occupying a dominant share. Behind this trend is the real demand of hundreds of millions of adult smokers for healthy alternatives.
Especially among young adults, e-cigarettes have quickly become an alternative to traditional tobacco due to their less odor, convenient use and rich variety. More importantly, more and more consumers are no longer satisfied with low-priced products, but pay more attention to brand safety, product technology content and user experience.
As the new tobacco market is accelerating its reshaping, VEEHOO has rapidly risen to become one of the benchmark brands in the industry with its advanced R&D capabilities, international vision and compliance management philosophy. VEEHOO’s growth is not only due to its grasp of the policy window period, but also from its deep understanding of product safety, user experience and global trends.
VEEHOO has invested heavily in product research and development and has a number of independent patented technologies. Its core heating atomization system significantly reduces the release of harmful substances while ensuring the taste. Unlike ordinary atomizer products, VEEHOO uses food-grade raw materials and multiple filtration systems, and has passed a number of international certifications including the UK MHRA and the EU TPD. In addition, VEEHOO’s new product line is technologically advanced in nicotine release control, meeting the smoking needs of different users, and is especially favored by mature consumers in the European and American markets.
Unlike many small brands that are limited to a single market, VEEHOO formulated a strategy of “global market, multi-point layout” as early as the early stage of the brand’s establishment. At present, VEEHOO products have entered many countries such as the UK, Germany, Saudi Arabia, Malaysia, Russia, etc., and launched customized products based on local policies and consumer habits.
For example, in the UK market, VEEHOO launched a low-nicotine, high-flavor line; in the Middle East market, it adjusted the formula according to local regulations on nicotine concentration. This flexible adaptability has enabled VEEHOO to quickly win the trust of channels and users in multiple markets.
Faced with an increasingly stringent global regulatory environment, VEEHOO has always adhered to legal and compliant operations and actively cooperated with market access and product review by regulatory agencies in various countries. All its products launched in the UK market have been registered by the MHRA and are equipped with a complete protection mechanism for minors.
In addition, VEEHOO has also participated in a number of international e-cigarette industry associations to promote the formulation of reasonable standards and call for orderly development of the industry. The brand has repeatedly stated: “E-cigarettes are a tool for adults to replace smoking, not a trendy toy for life.”
From a macro perspective, new tobacco products such as e-cigarettes and heat-not-burn are undergoing a transition period from “wild growth” to “quality competition”. Policies are gradually becoming clear, consumers are becoming more mature, and technologies are constantly iterating. These positive factors have jointly spawned a more stable, standardized and vibrant global market.
In this golden window period, companies like VEEHOO that focus on research and development, users, and compliance will undoubtedly become industry disruptors and leaders. Every technological update and market expansion is a redefinition of the possibility of “future tobacco”.
Against the backdrop of Korean tobacco companies actively expanding overseas new tobacco markets, VEEHOO is not only a model for Chinese brands to go international, but also an important participant in the global technological transformation of alternative cigarettes. In the future, driven by both policies and markets, VEEHOO will continue to work with international partners to jointly promote the e-cigarette industry towards a new era of healthier, more innovative, and responsible development.
Tags: heat without burning, flavored e-cigarettes, ceramic atomizer core, veehoo vape