On February 8, 2025, Philip Morris International (PMI), a global tobacco giant, recently released a white paper entitled “Innovation under Pressure: Mastering Complexity to Drive Change”. The white paper explores in depth the innovation potential of new tobacco products and the challenges they face, especially in terms of misleading information and policy lags.
The white paper points out that new tobacco products, such as heat-not-burn tobacco products and e-cigarettes, have great innovation potential and can have a profound impact on society in the next 10 to 20 years. These innovative products are not only designed to provide healthier smoking options, but are also expected to play an important role in reducing the harm of traditional tobacco and improving public health.
However, the survey results of Philip Morris International show that new tobacco products face many challenges in the promotion process. Among them, misleading information is a particularly prominent problem. About 80% of respondents believe that misleading information has weakened the application of key innovations and caused the public’s perception of new tobacco products to be biased. In addition, outdated prejudices and the lagging response of policymakers to rapid technological advances have further exacerbated this challenge.
The white paper emphasizes that the government plays a vital role in ensuring that the public has access to accurate information about innovation and developing clear and fair regulatory measures. Nine out of ten respondents said that the government should strengthen regulation of new tobacco products to ensure that the public can fully understand their potential risks and benefits.
It is worth noting that the public’s views on new tobacco products are divided. Although most people believe that innovation can have a positive impact, there are greater differences in opinions on reducing smoking rates and illegal drug use. This reflects the complexity and stubbornness of the new tobacco product problem, which requires joint efforts from all parties to find solutions.
Philip Morris International CEO Jacek Olczak said that the company is committed to creating healthier alternative cigarette products through scientific and technological innovation, and taking global public health as its responsibility. However, the advancement of innovation is often hindered by misunderstandings. Olczak emphasized that policymakers should take the time to review scientific and public health evidence and make decisions based on facts rather than outdated assumptions.
Looking ahead, Philip Morris International will continue to increase its R&D investment in the field of new tobacco products to promote industry innovation and development. At the same time, the company will actively cooperate with government agencies, public health advocates and other parties to jointly address challenges such as misleading information and policy lags, and provide the public with healthier and safer smoking options.
The release of this white paper not only demonstrates Philip Morris International’s firm confidence in the innovation of new tobacco products, but also provides useful reference and inspiration for the global tobacco industry. In the face of a future where challenges and opportunities coexist, all parties need to work together to promote the healthy development of new tobacco products and contribute to global public health.
Given that about 80% of respondents believe that misleading information weakens the application of key innovations, VEEHOO has stepped up efforts to educate the public to ensure that consumers can obtain accurate and scientific information on new tobacco products. Through various channels, such as official websites, social media, offline activities, etc., popularize the principles, harm reduction effects and usage methods of new tobacco products to reduce misunderstandings and prejudices.
Faced with the challenge of policy lags, VEEHOO actively communicates with government agencies, provides scientific basis and data support, and promotes the formulation of regulatory policies that adapt to the development of new tobacco products. Participate in the formulation of industry standards to ensure that the safety and quality of new tobacco products are recognized and provide a scientific basis for policy formulation.
Learning from the experience of Philip Morris International, VEEHOO continues to increase its R&D investment in the field of new tobacco products and continuously launches innovative products to meet the diverse needs of consumers. Focus on the research and development of harm reduction technologies, reduce the potential health risks of new tobacco products, and enhance the market competitiveness of products.
Establish cooperative relationships with scientific research institutions, universities, public health organizations, etc., and jointly conduct research on the safety and effectiveness of new tobacco products. Through industry alliances or cooperation, jointly respond to market challenges and promote the healthy development of new tobacco products.
Pay close attention to consumer feedback and demand for new tobacco products, and adjust product strategies and market positioning in a timely manner. Through market research and data analysis, understand consumers’ acceptance and preferences for new tobacco products, and provide direction for product innovation.
Tags: Philip Morris International White Paper, New Tobacco Products, Global Public Health, Veehoo Vape