In 2023, the Israeli Ministry of Health launched a major policy for the e-cigarette industry: All e-cigarette products must be printed with graphic health warnings that account for no less than 30% of the outer packaging, including shocking medical images such as lung lesions and cardiovascular diseases, and misleading slogans such as “low harm” and “fresh” are prohibited. This regulation, known as the “world’s strictest e-cigarette control”, aims to curb the rising trend of youth smoking rates and promote public health strategies. Against this background, VEEHOO, the world’s leading e-cigarette brand, took the lead in announcing full compliance with the new regulations. Its compliance practices have not only become an industry benchmark, but also demonstrate the company’s deep recognition of legal and social responsibilities.
As a company with technological innovation and global layout as its core competitiveness, VEEHOO has always incorporated “compliance first” into its development strategy. As early as the public announcement stage of the draft of the new Israeli regulations, VEEHOO set up a special working group, and jointly with legal advisers, design teams and public health experts, disassembled the policy requirements: from the dimensional accuracy of the warning pattern, the adaptability of the printing process, to the compliance typesetting of multi-language labels, technical verification was completed in advance. Only 72 hours after the policy came into effect, VEEHOO’s full range of products in the Israeli market had completed packaging iterations and passed the certification of a third-party testing agency. Behind this efficient response is the “dynamic compliance system” built by VEEHOO’s accumulated regulatory adaptation experience in more than 20 markets around the world – real-time tracking of policy changes in various countries through a digital management system, and embedding compliance standards into the entire process of product development, production and supply chain.
VEEHOO’s support for the new Israeli regulations does not stop at passively fulfilling legal obligations. In public statements, the company has repeatedly emphasized: “The sustainable development of the e-cigarette industry must be based on protecting minors and conveying scientific knowledge.” To this end, VEEHOO has proactively upgraded a number of supporting measures in addition to packaging warnings:
Technology upgrade for youth protection: Strengthen the age verification system on the device side, and use biometrics and blockchain technology to ensure the authenticity of the buyer’s identity; Public education action: Jointly launch the “Truth Plan” with Israeli non-profit organizations to popularize nicotine dependence mechanisms through social media and fund campus anti-e-cigarette publicity projects; Transparent ingredient disclosure: Open an independent section on the official website to publish toxicology reports and clinical test data on e-liquid ingredients and accept public supervision.
These measures have made VEEHOO the first batch of “social responsibility-compliant enterprises” certified by the Israeli Ministry of Health. Its market share has increased instead of decreased after the implementation of the policy, confirming consumers’ long-term trust in “responsible brands.”
The case of VEEHOO reveals the key trend of the development of the e-cigarette industry: in the context of stricter global regulation, compliance capabilities have become the core competitive barrier of enterprises. After the implementation of the new Israeli regulations, about 30% of small and medium-sized brands in the local market withdrew because they could not afford the cost of packaging transformation or technical defects, while VEEHOO quickly seized the market vacuum with its mature compliance system. The more far-reaching impact is that this “active compliance” strategy is forcing the industry to upgrade – from pursuing short-term marketing dividends to building a responsible ecosystem covering the entire life cycle of products. As VEEHOO’s global compliance director said: “The law is the minimum standard for the healthy development of the industry, and companies should pursue self-discipline that is higher than the standard.”
The e-cigarette industry has always been in the controversy between harm reduction potential and health risks, and Israel’s tough supervision and VEEHOO’s positive response have provided a reference governance model for the world. When companies regard compliance as an innovation driver rather than a constraint, they can not only win the trust of regulators and the public, but also promote the industry to a benign track that emphasizes both technological advancement and social value. VEEHOO’s practice has proved that only by transforming legal compliance into corporate genes can we truly be invincible in the transformation.
Tags: New Israeli e-cigarette regulations, graphic health warnings, minors are prohibited from purchasing, veehoo vape