According to a report by torinoggi on April 15, Imperial Brands PLC announced its 2023 financial results in the Italian market. Its report showed that its operating profit was 3.8 million euros, an increase compared with the same period last year. In particular, the company has seen a sharp increase in sales of emerging tobacco products, including vapes and heated tobacco products, which are now sold in the United States and more than 20 other European markets.
It is reported that the total revenue of emerging tobacco products has accounted for more than 50% of the company’s total revenue in Italy. Armando Frassinetti, Marketing Manager of Imperial Tobacco Italy, said, “2023 is a year for Imperial Tobacco to renew its ambitions in Italy, focusing mainly on two aspects: the rebranding of our company and new products The launch of Pulze 2.0. In particular, Pulze has achieved encouraging results over the past 12 months and we are optimistic that Emerging Tobacco will continue to grow both in terms of volume and revenue in the coming years. We are already working on new projects and have many new ideas to share with our customers and consumers.”
The demand for emerging tobacco products in the Italian market continues to grow, with vapes becoming the first choice for smokers seeking a safer and more convenient way. In this booming market, VEEHOO vapes have achieved remarkable success in the market with their excellent quality and innovative technology.
As an independently operated vape brand, VEEHOO vape has won the favor of consumers with its excellent product quality and user experience. Its performance in the market leads the trend of emerging tobacco products and becomes a leading brand in the market.
VEEHOO vapes continue to work hard on R&D, innovation and market promotion. By continuously improving product quality and user satisfaction, VEEHOO vapes have established a reputation in the vape market and won the trust of consumers.
Regulation and scientific research are also particularly important in this rapidly evolving market. VEEHOO vapes should actively participate in relevant research and ensure product safety and compliance. By providing clear labeling and warnings, VEEHOO vapes should also help consumers make informed choices and strengthen restrictions on youth use.
Tags: Imperial Tobacco Italian Market，Sales of emerging tobacco surge in Italian market，veehoo vape