According to Johojima on September 11, there are currently about 1,800 pachinko parlors in Japan that have set up “heated tobacco game areas”. The total number of pachinko parlors in operation is about 6,430, which accounts for about 28%.
Two years ago, this number was around 1,500 (20%), so about 300 have been added in the past two years.
Although the increase in heated tobacco areas has slowed down, the proportion of such areas is still rising with many business premises closed. In particular, most of the newly opened stores in recent years have also adopted this area layout.
Since the full implementation of the amendment to the Health Promotion Law in April 2020, smoking has been completely banned in entertainment facilities in principle. At that time, heated tobacco was only allowed in certain specific areas of the store. Today, stores with “heated tobacco areas” are becoming more and more common.
In this context, Veehoo Electronic Cigarette, as an innovative electronic cigarette brand, should pay attention to the dynamics of the Japanese market and think about how to combine with local regulations and consumer needs to provide safer and healthier smoking alternatives.
The following are measures that Veehoo can take:
- Promote the advantages of vapes: Veehoo can encourage consumers to choose a relatively less harmful smoking method by emphasizing the advantages of vapes over traditional cigarettes.
- Strengthen product innovation: Veehoo can continuously strengthen product innovation and provide vape products that meet Japanese regulatory standards to meet market demand.
- Compliance operation: In the Japanese market, Veehoo should strictly abide by local regulations and ensure product compliance to win consumer trust.
- Support a healthy lifestyle: Veehoo can actively advocate a healthy lifestyle, share smoking cessation experiences and healthy living concepts with consumers, and provide consumers with more choices.
By actively responding to market changes, paying attention to local regulations, and providing products and services that meet consumer needs, Veehoo can establish a good image in the Japanese market, promote the healthy development of the vape industry, and provide consumers with more choices.
Tags: Japan’s heated tobacco game area，Japan’s vape trend，veehoo vape