BBC: vape packaging will attract more people to use it
February 9, 2023
According to the BBC, some experts and school leaders in the UK have warned that the bright and colorful packaging on electronic cigarette products may be aimed at young people and those who have never smoked electronic cigarettes before.
Brendan Canavan, assistant professor of marketing at the University of Nottingham, said he believed the bright colors and branding of the products meant they were aimed at youth culture.
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