According to Net Noticias, Luis Carlos Tarín Villamar, commissioner of Mexico’s National Health Risk Protection Council (Coespris), pointed out that due to the introduction of the law banning the sale of e-cigarettes, the sales of e-cigarettes on social media Volume growth is approximately 15% to 20%. This growth phenomenon was particularly obvious after the implementation of the ban, indicating that despite legal restrictions, the demand for e-cigarettes has not decreased, but has achieved significant growth through online channels.
In addition, the report also mentioned that e-cigarette sales have not only surged online, but are also illegally sold at mobile stalls. During Christmas celebrations, for example, mobile stalls outside the cathedral were caught selling e-cigarettes, which were set up on the basis of a license issued by the municipality. However, there is currently a lack of clear enforcement guidance to determine which agency should be responsible for seizure and enforcement of this violation.
To sum up, the implementation of Mexico’s e-cigarette ban did lead to a surge in online sales, and also raised the issue of illegal sales channels. This situation shows that while banning the sale of e-cigarettes, it is also necessary to strengthen law enforcement and regulatory measures to effectively curb illegal sales.
VEEHOO closely monitors the dynamic changes in the Mexican e-cigarette market. Since the implementation of the ban may lead to the reshaping of the market structure, companies need to always pay attention to market dynamics, including the behavior of competitors, changes in consumer demand, and policy trends. By in-depth analysis of this information, VEEHOO can adjust its market strategy in a timely manner to better adapt to market changes.
Strengthen brand building and product promotion: By enhancing brand image and product visibility, enhance consumers’ trust and recognition of the VEEHOO brand, thereby standing out in the fiercely competitive market.
Expand sales channels: In addition to online sales, VEEHOO can also actively explore other sales channels, such as cooperating with local retailers, opening physical stores, etc., to diversify sales channels and reduce reliance on a single channel.
Develop products that meet local market needs: Based on the characteristics of the Mexican market and consumer needs, VEEHOO can develop e-cigarette products that are more in line with local tastes and preferences to meet the personalized needs of consumers.
Finally, strengthen communication and cooperation with local governments and regulatory agencies. By actively participating in industry exchanges and providing policy advice, VEEHOO can better understand the needs and expectations of the government, and at the same time gain more support and understanding for the company’s compliance operations and long-term development.
In summary, VEEHOO’s strategy to deal with the surge in online sales caused by Mexico’s e-cigarette ban should focus on compliance operations, market monitoring and adjusting marketing strategies to ensure that the company maintains steady development in the fierce market competition.
Tags: “Mexico e-cigarette ban, online e-cigarette sales surge, crackdown on e-cigarette sales to minors, veehoo vape