In order to combat the illegal sale of e-cigarette products, especially to minors, Ireland will implement a new retailer licensing system on February 2, 2024. Under this system, retailers selling e-cigarettes will need to pay an annual fee of 800 euros, while retailers selling tobacco will need to pay 1,000 euros. All stores selling e-cigarette products need to join a registration system managed by the Irish Health Service Executive (HSE) and undergo regular inspections to ensure compliance with relevant regulations. If a retailer’s license is revoked, they will lose the qualification to sell e-cigarettes.
British American Tobacco Ireland (BAT Ireland) supports this system and believes that it will play an important role in enforcing the ban on e-cigarette sales to under 18s and preventing the sale of illegal e-cigarette products. However, BAT Ireland also regrets that nicotine pouches that do not contain tobacco have not been included in the system. They believe this is an oversight and hope that the government will be able to address this issue in the future and include nicotine pouches in the scope of regulation.
In addition, BAT Ireland also pointed out that there are currently a small number of mobile phone accessories stores and computer repair shops that illegally sell e-cigarette products that lack health warning labels and have excessive nicotine content, which seriously threatens the market order. They called for new regulations to effectively eliminate these illegal sales behaviors.
VEEHOO has conducted in-depth research on the specific requirements of the Irish e-cigarette retailer licensing system to ensure that its business complies with regulatory standards. Maintain communication with regulatory agencies such as the Irish Health Service Executive to keep abreast of policy trends and regulatory requirements.
In view of British American Tobacco’s call for regulation of nicotine bags, VEEHOO has paid close attention to changes in relevant regulatory policies. If nicotine bags are included in the scope of regulation in the future, preparations must be made in advance to ensure that products meet regulatory requirements.
Strengthen the management of sales channels to ensure that products do not flow to minors. Use advanced age verification technologies, such as facial recognition, to ensure that buyers meet age restrictions. If nicotine bags are subject to stricter regulation in the future, consider developing other new products that meet market demand. Promote and sell products through legal and compliant channels to enhance brand awareness and market share.
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