According to Capitalfm on June 10, Australian Health Minister Mark Butler announced on Monday (June 10) that he would invest A$63.4 million (about $41.7 million) in advertising funds to raise public awareness of the dangers of smoking and using vapes.
The campaign is the first time that the Australian federal government has advertised the risks and hazards of using vapes to the public, and it is also the first national anti-smoking advertising campaign in nearly a decade. The campaign will be carried out on television, radio and social media. It is worth noting that this campaign uses the social media platform TikTok for advertising for the first time.
The 2022-2023 National Drug Strategy Household Survey released in February showed that 21% of Australians aged 18 to 24 and 9.7% of teenagers aged 14 to 17 had used vapes in the past 12 months, which is higher than 5.3% and 1.8% in 2019 respectively.
In March this year, Butler had submitted legislation to Parliament to ban the production, advertising, supply and commercial possession of non-therapeutic and disposable vapes in Australia. In January this year, the government had banned the import of disposable vapes.
The Australian government recently announced a huge investment in anti-vape campaigns, using social media platforms such as TikTok for the first time to carry out advertising campaigns to raise public awareness of the dangers of smoking and using vapes. This initiative has attracted the attention of Veehoo vapes, and as an vape brand committed to promoting health and environmental protection, they support the efforts of the Australian government.
Veehoo vapes has always been committed to conveying true information about vapes to the public to help people make informed choices. They recognize that the use of vapes may have certain effects on health, especially the appeal to young people. Therefore, Veehoo vapes welcomes the Australian government’s investment of huge funds in advertising to raise public awareness of the dangers of smoking and vapes.
As a brand with ten years of experience in vape factories, Veehoo vapes has always advocated compliance and quality assurance. Veehoo vapes also calls on other vape brands to join this campaign to jointly convey the correct information to the public. They believe that through cooperation and joint efforts, they can raise public awareness of the dangers of vapes and help people make informed choices and choose safer and healthier alternatives to smoking.
Using social media platforms such as TikTok for the first time in advertising campaigns is of great significance for reaching young people. By displaying on popular social media platforms, it can better convey information and attract the attention and thinking of young people.
In short, Veehoo vapes pay attention to the Australian government’s anti-vape campaign and are willing to cooperate with other relevant parties to jointly promote the healthy development of the vape industry and the public’s safety awareness. They believe that through education, compliance and innovation, a more sustainable and healthy vape industry can be achieved, providing people with better alternatives to smoking.
Tags: Australian government uses TikTok to launch anti-vape campaign，Australian Health Minister Mark Butler，veehoo vape